All Methods

  • iReach.Global is an industry leader in the use of hybrid and mixed methods using Qualitative, Quantitative and Digital research techniques to maximise value for clients across all sectors and more European and International markets.

  • Uncovering hidden truths irrespective of cultural diversity, is where iReach.Global distinguishes itself. Its experts not only design, conduct and analyse research projects, but more importantly translate these findings into actionable business insights.

  • All research projects are centrally led by native English speaking Market Research Analysts supported by experienced native speaking fieldwork teams, making sure we capture all the European and International research data you need.

  • Have a look at some of our research methods and techniques:
  • Video Qualitative
  • Individual In-Depth interviews
  • Telephone (CATI)
  • Focus Groups
  • Mobile Phone (SMS)
  • Face-to-Face (CAPI)
  • Online (CAWI)
  • Website Profiling and Usability (UX)
  • Online Focus Groups



We used iReach to run a series of focus groups to get feedback from our customers in Ireland. The excellent and commendable work undertaken by the iReach team strongly influenced both our above and below the line marketing and advertising activity in the second half of the year including our views of designing the best type of communications to appeal to our customers.

We worked with iReach last year on a large project and found them great to work with, The project required a very fast turnaround and was considerable in size but they stayed in touch, moved swiftly and delivered on time and within budget. We will work with them again and would recommend them to others.

iReach worked on the Adtower Project and Adtower were really impressed with the results and have found loads of potential with the study in helping them grow their business here and in international markets. The eye- tracking research project was a unique and innovative project and is a great case study on the effectivness of Out of Home (OOH) formats.

Case Studies