Our highly interactive qualitative research sessions combine the richness of qualitative feedback with the scale and structure of a quantitative study. With iFocus from iReach.Global you can overcome the age-old constraints of in-depths and focus groups by capturing large-scale, reliable qualitative data quickly and cost-effectively. You can “interview” any mix of 1 to 30+ people in face to face sessions, in-depth interviews (IDIs), focus groups, innovation workshops or reach a large geographically dispersed sample using internet video and combine multiple target segments in a single video based Focus Groups session. Using screener data, we can filter responses during the session to track how various segments of the iFocus audience are reacting.
iReach.Global is an internationally orientated full research agency offering multi-country, multi-lingual research solutions. With offices in Dublin and London, iReach has been building knowledge and expertise in international market research for over 12 years and has become expert in conducting Qualitative, Quantitative and Digital research.